I DIG YOUR CK JEANS

by naoms

Denim is always in, and always will be

creative director: naoms

videographer: @ilovemaggie

I Dig Your CK Jeans is a campaign I conceptualized, created, and directed after being inspired by a documentary on Studio 54. Immersed in the glitz, rebellion, and effortless cool of the '70s, I envisioned a mock Calvin Klein campaign that reimagines the era’s denim revolution.

The 1970s was the decade of jeans and Calvin Klein’s iconic 1978 release reshaped denim forever, setting the foundation for the styles we love today. Beyond the fashion, the era was marked by music, fame, and a newfound interconnectedness, where style was a language of self-expression. And what better place to channel that energy than New York City, the epicenter of cultural movement and free spirit?

This campaign is my tribute to a time when fashion, music, and identity merged into something truly iconic