DADDY MUSIC VIDEO

Creative Direction

What does Daddy really mean? In the Nigerian dialect, it’s more than just a title—it’s respect, authority, and power. That’s exactly what we wanted to do justice to in this music video, a stunning, high-energy celebration of Yoruba culture wrapped in an owambe-style wedding spectacle.

As Creative Director, I worked closely with the production team, director, and Brazy herself to conceptualize and execute this vision, ensuring every detail, from budget to behind-the-scenes magic—honored the depth of the title. The music video became a vibrant ode to her “Afro-Sexy, Afro-Future” brand, with Brazy at the center, embodying Daddy in every way.

The visual was so striking that it was featured in BellaNaija Weddings, amplifying the storytelling as part of our marketing strategy. More than just a video, Daddy became a statement—a bold, cultural reimagination where Brazy ruled the event, the set, and the story itself.